{"id":895,"date":"2011-05-19T22:01:08","date_gmt":"2011-05-19T22:01:08","guid":{"rendered":"http:\/\/www.jasonalden.com\/site\/?p=895"},"modified":"2011-07-27T11:07:38","modified_gmt":"2011-07-27T11:07:38","slug":"football-women%e2%80%a6-oh-and-six-mobile-phones","status":"publish","type":"post","link":"https:\/\/www.jasonalden.com\/site\/staging\/?p=895","title":{"rendered":"Football, Women\u2026 Oh, and six mobile phones!"},"content":{"rendered":"

A 2000 mile round trip for 15 minutes with a CEO and enough pressure to make diamonds. That says something about a man whose is one of TIME magazines top 100 most influential people<\/a> and is on Barack Obama\u2019s Christmas card list.
\n 
\n\"Sergio<\/a>
\n 
\nSergio Marchionne, CEO of Fiat and now Chrysler since the Italians bought them out, is a bit of an enigma. He is rumoured to work around the clock, only sleeping for a few hours at a time on his private jet as he flies between the U.S and Italy. At one time, he carried a backpack with six phones in it, one for each corporation he managed.
\n 
\nThe week before the shoot with Marchionne I went to Turin to shoot some other Fiat execs and have a recce for the main event\u2026 It should\u2019ve been so easy, wine, pasta, nice hotel\u2026 a few pictures between espressos then back home.
\n 
\nSadly not. This was the sight that awaited me in Turin Airport. No lights!!!
\n 
\n\"\"<\/a>
\n 
\nWhat makes it worse is that Turin shuts down on a Monday morning, so there was nowhere I could get replacements. I ended up having to get some pretty big guys to pose up against window\u2019s and do just my best. It was a nightmare, if you know me, you know I love my lights. Apparently I got away with it, not that I\u2019d be happy to share the results on here\u2026 Dammed Lufthansa!!
\n 
\nThankfully the Italians didn\u2019t think any the less of me and I arrived a week later, leaden with technology and in much more buoyant mood.
\n 
\nI always try to approach portrait jobs without any predetermined ideas but when there is no room for error, planning is the only way. I honestly don\u2019t think I\u2019ve ever been more prepared, my kit was in place 2hrs before the shoot and I\u2019d even checked the position of the sun with this nifty iPad app<\/a>.
\n 
\nWhen Mr Marchionne arrived he was instantly at ease, laughing and joking that the last photographer who came to the office was awful (He was also from Canada, now that\u2019s a trip). Stereotypically when in conversation with an Italian; conversation flowed between football and women as we worked through several locations.
\n 
\n\"\"<\/a>
\n 
\nNext we moved into his office where he was being interviewed for Business Week. I had a look around his office for other interesting paraphernalia, It kind of reminded me of my bedroom when I was 14, I knew I shouldn\u2019t have this stuff in there but I just didn\u2019t want to let it go.
\n 
\n\"\"<\/a>
\n 
\nLooking at all this and thinking about the conversation we just had between lens changes, really made me appreciate a photographic portrait. A man that had been so built up by all those around him, that I\u2019d traveled across Europe for; was\u2026 believe it or not\u2026 still human.
\n 
\nIn the first few seconds of meeting someone, so much happens. You both make decisions about each other, if you add to that dynamic, that one of those people has to capture the others very essence and it gets really interesting. That\u2019s the situation that I enjoy the most, meeting people and working them out.<\/p>\n

All pictures for Bloomberg News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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