{"id":1246,"date":"2012-02-23T10:33:49","date_gmt":"2012-02-23T10:33:49","guid":{"rendered":"http:\/\/www.jasonalden.com\/site\/?p=1246"},"modified":"2012-02-29T23:51:33","modified_gmt":"2012-02-29T23:51:33","slug":"advance-to-go-via-berlin-and-amsterdam","status":"publish","type":"post","link":"https:\/\/www.jasonalden.com\/site\/staging\/?p=1246","title":{"rendered":"Advance to GO (via Berlin and Amsterdam)"},"content":{"rendered":"

Working as a Press Photographer January has never been my favourite month. Generally outside, with little \u201cnews\u201d coming from PR\u2019s who are generally still considering their budgets and waistlines post Christmas. Thankfully, my workload is changing from long days outside of courtrooms to, in this case, jaunts around Europe staying in some luxury hotels.
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\nIn January I shot a commercial project for Park Plaza Hotels<\/a>. They wanted a set of pictures showing their staff doing various jobs for use in marketing and annual reports. The plan was to shoot in three cities; Berlin, Amsterdam and London; the shot list was massive and I didn\u2019t have budget for an assistant. This meant I needed all my skills as a Press Photographer to organise and make things happen fast.
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\nPark Plaza\u2019s presence in Germany is massive. In fact it took a ten minute conversation with my client to work out that we had been put in separate hotels, owned by the same company, on the same street! It was like monopoly!
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\nNext stop was Holland and a typically relaxed Dutch approach, I think I had more coffee that day than I\u2019d ever had in my life. The marketing staff on the ground were so laid back it made for a really fun day, travelling between venues in a tiny Audi, pumping out European trance. The whole premise of the shoot was to use real staff, which when you are strapped for time can be a nightmare but not in Holland. Literally every person I met, wasn\u2019t just good looking they were really keen to be involved.
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\nThe final leg in London was at Park Plaza\u2019s gigantic Westminster Bridge Hotel opposite the Houses of Parliament.
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\nIt was a great week and really made me think about the direction I\u2019m taking. An old Snapper at a local paper once said to me \u201cSome people take them, some people make them\u201d I think I\u2019m somewhere between the two, but the need for creativity in the commercial world is calling loud and clear.<\/p>\n","protected":false},"excerpt":{"rendered":"

Working as a Press Photographer January has never been my favourite month. Generally outside, with little \u201cnews\u201d coming from PR\u2019s who are generally still considering […]<\/p>\n","protected":false},"author":1,"featured_media":1256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=\/wp\/v2\/posts\/1246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1246"}],"version-history":[{"count":13,"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=\/wp\/v2\/posts\/1246\/revisions"}],"predecessor-version":[{"id":1264,"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=\/wp\/v2\/posts\/1246\/revisions\/1264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=\/wp\/v2\/media\/1256"}],"wp:attachment":[{"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonalden.com\/site\/staging\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}