Corporate
Lego Digital Teams, Denmark
Commissioned by Lego, this project focused on photographing staff in the company’s digital teams in Denmark. The aim was to show the creativity, collaboration, and modern workplace culture driving Lego’s digital innovation.
Shot across offices in Billund and Copenhagen, the series combines portraits and working scenes to capture both individuals and the wider environment. The result is a set of versatile images that feel natural and approachable, giving Lego strong material for both internal and external communications.
G4S – Global Communications
Jason Alden has built a long-standing relationship with G4S, working with the company to develop photography for its global communications. The projects span a wide range of environments — from corporate settings and critical infrastructure to front-line security operations across different regions.
The work combines portraiture and reportage to show G4S employees in their working contexts: from dog handlers and site security to hospitality teams and international assignments. Jason not only photographs but also consults on the best way to gather consistent imagery across regions, helping the company build a cohesive visual identity.
Insurance Sector
Jason has worked extensively within the insurance sector, producing photography for clients including Lloyd’s of London and McGill Partners. His commissions span corporate portraiture, leadership profiles, and workplace photography, creating images that reflect both the heritage and the modern face of the industry. Much of this work has an international reach, highlighting the global nature of the insurance market.
World Economic Forum – Davos
The World Economic Forum’s annual meeting in Davos brings together global leaders from politics, business and civil society to discuss international priorities. Jason Alden first covered the event editorially for Bloomberg News, before being directly commissioned by the Forum to photograph its programme.
His work spans keynote sessions, panel debates and the wider atmosphere of Davos — capturing both the scale of the event and the people at its centre. Over the years he has photographed prominent figures including Donald Trump, Xi Jinping and Bill Gates, alongside heads of state, CEOs and cultural leaders.
These images are used by the World Economic Forum across media, communications and archival platforms, documenting one of the most influential gatherings on the global calendar.
